BERKELEY, Calif. — Ripple Foods, the chief in plant-based dairy, introduced at this time the launch of its new 360-campaign Moove Over To Ripple. The marketing campaign educates customers on the vitamin and style advantages of its plant-based milk and encourages customers to make the change from dairy or different milks to Ripple.
The marketing campaign kicks off with a brand new TV spot referred to as “Cows on Trip” which contains a tongue-in-cheek have a look at vacationing cows who lastly have a break day due to Ripple, for the reason that model has created plant-based milk that delivers the whole lot customers are on the lookout for in a dairy different: great-taste, nice vitamin, and higher for the planet in water utilization and total carbon footprint. The spot debuts April 18 and can run on community, cable and linked TV, together with in style nationwide prime time night and morning reveals, with extra marketing campaign help throughout digital and social media.
Through the month of Could, Ripple will conduct a one-of-a-kind in-person “Milk Commerce-In” effort to offer customers the chance to commerce of their empty milk or different dairy-alternative model containers to be recycled in change for a free bottle of Ripple, or they’ll take part on-line for alternatives to obtain free Ripple merchandise.
“We wish to unfold the phrase about Ripple – which customers fee because the ‘greatest plant-based milk’ – and educate folks in a enjoyable and entertaining means about Ripple’s distinctive advantages,” stated Laura Flanagan, CEO of Ripple Meals. “Ripple milk incorporates the identical quantity of protein as dairy milk and has extra protein than common almond and oat milks, all whereas delivering on the creamy style and texture customers are craving. “We hope we will encourage folks to ‘moove over’ to Ripple by placing our cash the place their mouth is – giving them a no-cost alternative to strive Ripple to allow them to see and style the distinction for themselves.”
The in-person ‘Milk Commerce-In” will characteristic stay occasions which kick off in New York Metropolis on Could 3rd, adopted by Los Angeles on Could 12th, and Austin, TX on Could 21st. All occasions will likely be held from 10 am to 4 pm native time, and contributors can have the chance to pattern quite a lot of Ripple merchandise along with buying and selling in an empty milk or different dairy-alternative model container for a free 48oz full-sized bottle of Ripple. Individuals nationwide can be part of the ‘moovement’ just about by visiting Ripple’s Instagram (@ripplefoods) all through the month of Could for an opportunity to win free merchandise and different prizes.
The model is rolling out refreshed packaging at retailers nationwide, aimed toward serving to folks simply spot its merchandise on retailer cabinets and perceive key dietary attributes, similar to 50% much less sugar and 50% extra calcium than dairy milk, and eight grams of protein per serving – which is 8 instances the protein of normal almond milk.
About Ripple Meals: Berkeley-based Ripple Meals is a frontrunner in creating progressive and scrumptious dairy-free merchandise. Utilizing protein from yellow peas, Ripple Meals creates creamy and protein-filled merchandise like Plant-Based mostly Milk, Protein Shakes, Half & Half, and Frozen Desserts. Ripple delivers on each high-quality style and vitamin. It’s ‘dairy-free executed proper’ – great-tasting and nourishing whereas leaving a small footprint on the planet. Sustainably produced and utilizing considerably much less water than dairy and different dairy alternate options, Ripple is constructed on transparency that even the smallest actions can have far-reaching impacts. In a nationwide client survey, Individuals rated Ripple because the ‘greatest plant-based milk’ and ‘closest to dairy. In 2021, Ripple Children turned the #1 new merchandise within the class. Ripple merchandise are gluten-free, 100% vegan and made with out nuts, lactose and soy. All of Ripple Meals merchandise are licensed non‑GMO by the Non‑GMO Mission. For extra data go to: www.ripplefoods.com and be part of the plant-based dialog with @ripplefoods on Instagram, Twitter, and Fb.