Gucci Is The Latest Fashion Brand To Make Grand Entrance Into Roblox


Cementing its metaverse presence, Italian vogue home, Gucci has launched a brand new Gucci City in Roblox. The “persistent digital house” will function an interactive hub with mini-games, a digital retailer, and even a restaurant. The initiative comes on the heels of a number of different metaverse experiences from the model, together with a Gucci Backyard which it launched final yr. So what’s the Gucci City in Roblox?

Gucci virtual Town in the Roblox metaverse
Get able to immerse your self in Roblox’s Gucci City. Credit score: Gucci

What’s the Gucci City in Roblox?

Gucci City in Roblox includes a central backyard that connects to different places within the city. Customers can play mini-games, go to a restaurant, or buy Gucci attire from a digital retailer for his or her avatars. Apparently, digital clothes are made utilizing Roblox’s new “layered clothes” tech.

Among the Gucci-inspired video games at Mini Sport Heights embody Tile Takeover and Flashlight Tag. Alternatively, gamers may also go to Artistic Nook to benefit from the works of visiting artists. What’s extra, they will even make their very own artwork right here. Moreover, on the exhibition house referred to as Vault Plaza, gamers can uncover a curation of classic Gucci gadgets in addition to items from different manufacturers.

“The place to begin when designing the expertise has all the time been the group,” Nicolas Oudinot, Gucci’s EVP of latest companies, informed The Verge. “True to this, we envision the long run developments as an open dialogue between Gucci and the recurring guests.”

About Gucci and the metaverse

Gucci first launched a Gucci-themed immersive expertise, referred to as Gucci Backyard in Roblox in Could 2021. Reportedly, the house drew in additional than 20 million gamers final yr, though it was open just for two weeks. 

Gucci expects its newest Gucci City in Roblox to develop steadily over time. As Gucci expands its metaverse presence, we will probably anticipate extra manufacturers to observe swimsuit.  

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